Econometrics and Business Analytics
Welcome to the Econometrics and Business Analytics section. Overall, the section conducts research within the fields of business intelligence, econometrics, operations management and operations research.
Our research and teaching is undertaken by a team of 40 faculty members and 15 PhD students. We foster close collaboration within our section and with the international research community. Our research activities are supported by seminar series in business analytics and econometrics.
The section hosts Aarhus Center for Econometrics (ACE), which is designated as a centre of excellence in econometrics.
Recent publications
Hair, J. F., Sharma, P. N., Sarstedt, M., Ringle, C. M. & Liengaard, B. D. (2024). The shortcomings of equal weights estimation and the composite equivalence index in PLS-SEM. European Journal of Marketing, 58(13), 30-55. https://doi.org/10.1108/EJM-04-2023-0307
Tudoran, A. A., Thomsen , C. & Thomasen , S. (2024). Understanding consumer behavior during and after a pandemic: Implications for customer lifetime value prediction models. Journal of Business Research, 174, Article 114527. https://doi.org/10.1016/j.jbusres.2024.114527
Johansen, S. & Nielsen, M. Ø. (2024). Weak convergence to derivatives of fractional Brownian motion. Econometric Theory, 40(4), 859-874. https://doi.org/10.1017/S0266466622000639