Jesper Wulff


Associate Professor, PhD

Primary affiliation

Jesper Wulff

Areas of expertise

  • Data Analytics
  • Applied Data Science
  • Organizational Research Methods
  • Meta Science

Contact information

Telephone number
Email address


Jesper N. Wulff (JW) is Associate Professor at ECON, Aarhus University, and teaching coordinator for Msc. Business Intelligence as well as statistics courses at HA/Bsc. His primary lines of research is data analytics, specifically how researchers understand and use statistics, and how their use of data and statistics can be improved. 

JW has published in prestigious academic journals such as Organizational Research MethodsJournal of International Business StudiesJournal of Corporate Finance, Public Administration Reviewthe Leadership QuarterlyBritish Journal of Management, and Strategic Organization.

At the Academy of Management Annual Meeting, he has received the Award for Responsible Research in Management, the Carlo Masini Award, and three best paper awards. For his teaching efforts, he has been awarded the Aarhus BSS Lecturer of the Year Award.

JW is Associate Editor and Method Advisor for the Leadership Quarterly.

Curriculum Vitae

Full list of publications

Personal website


Data analytics, organizational research methods, applied data science, meta science

Teaching activities

Machine Learning for BI 2, Generative AI with LLMs, Deep Learning, Bayesian Data Analysis

Selected publications

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