Business intelligence (BI) gathers and analyzes data to develop business strategies. It encompasses the theories and underlying architectural tools, databases, applications, and processes for gathering information, analyzing it, and solving a wide range of business problems or satisfying information requirements.
The Business Intelligence Research Group (BIG) seeks to advance the area of BI by creating innovative BI-related solutions and evaluating existent BI-related artifacts that aid BI implementation in practice. We focus on rigorous and relevant BI-related research using management and marketing science (modeling, optimization, simulation), information systems and computer science (machine learning, deep learning), and organizational and behavioral methodologies (survey, experiment, transactional databases, secondary databases, web analytics), with a strong focus on managerial, organizational, and societal relevance and implications.
Specifically, our focus on the research includes the following: