We become more generous in relation to donating money for e.g. emergency aid via email and text messages if we do not feel (too) pressured to donate right away. But deadlines in themselves do not make more people donate money. This is the result of a new study from Aarhus BSS.

New research shows that reminder emails make more people donate money to charity. But the extra email also causes a significantly higher number of people to unsubscribe from the mailing list, which can reduce donations by up to a third over the long run. However, the number of unsubscriptions can be reduced by simple means.

Three years after the passing of Nobel Prize winner Dale T. Mortensen, Aarhus BSS at Aarhus University now establishes a new research centre to develop the theories of the American economics professor.

Professor Philipp Schröder from the Department of Economics and Business Economics at Aarhus BSS has been appointed member of the expert group which is to assist a cross-ministerial committee in assessing the effects of the current research efforts.