Only 5-6 per cent of firms in the private sector are successful exporters, but they account for 26 per cent of the jobs in the sector. Together with service exporters, these relatively few firms’ international sale amounts to 50 per cent of Denmark’s GDP. And considering that there are more than 200,000 companies in Denmark, there is much greater export potential to be reaped. Aarhus University and the Danish Export Association have mapped the DNA of Export, providing the recipe for export success based on extensive research.