Students in International Economic Consulting conduct analysis for KiMs

The crisps and snacks producer KiMs is thrilled to be collaborating with economics students from the Department of Economics and Business Economics, Aarhus BSS.

2017.09.18 | Michael Schrøder Jensen

Master’s students on the course Applied Economic Consulting, which is part of the MSc program International Economic Consulting (IEC), have previously collaborated with and solved tasks for organisations such as Danish Industry, the German-Danish Chamber of Commerce and others. This year, the students collaborated with and were sponsored by Orkla Confectionary & Snacks Danmark A/S.

This is the company behind the KiMs products, and the students’ task was to analyse how the launch of new products affects the sales of existing products - an important issue known as cannibalisation.

One team stood out from the rest and won the case. The team Catalyst Consulting consisting of Mathilde Brogaard, Mads Junggren, Lasse Larsen and Marin Ceban delivered an analysis which was met with enthusiasm by the company.

“We’ve had an excellent collaboration with the economics students from Aarhus University. They have given us an interesting and nuanced insight into the way our new products cannibalise our existing product range. The students have contributed with a more detailed regression analysis than we could have initiated ourselves. This has provided us with very valuable knowledge in relation to future product launches,” says Anders Hybholt, head of product groups in Orkla Confectionary & Snacks Danmark A/S.

Read more about the course here and about the IEC program here.

Students